If you want your presentation audience to go away changed in some way after listening to your presentation, you need to ensure your communication is impactful and completely relevant to them.
So the magic formula is: Impact + Relevance = memorability
If you want your presentation to be remembered, make sure you finish with a strong conclusion that leaves the audience on an emotional high. In this post I give an example of exactly how to do that.
In the world of oral communication, when we talk about how easily an audience is able to remember our message, we talk about how ‘sticky’ the message is. In their book ‘Made to Stick’ by Chip and Dan Heath, they say that ‘sticky’ ideas have six elements in common: simplicity, unexpectedness, concreteness, credibility, emotions and stories. These principles conveniently form the acronym SUCCESS.
