Using story telling techniques in your presentations is one of the most effective ways to persuade your audience to take action, adopt your ideas or spread your message.
And both you and your message will be remembered for much, much longer than those who continue to give boring presentations full of dry facts and statistics.
If you want your presentation audience to go away changed in some way after listening to your presentation, you need to ensure your communication is impactful and completely relevant to them.
So the magic formula is: Impact + Relevance = memorability
In the presentation and public speaking world, we talk about having ‘presence’. But what exactly does ‘presence’ mean in this context and how do you achieve it?
When you’re speaking in public with presence and gravitas, your audience are engaged with you and your words; you exude calmness, confidence and credibility.
If you try to lead the audience around to your point of view too soon, they will resist because of the reasons above.
When we pace an audience, we let them know we acknowledge what they might be feeling before we attempt to lead them around to our point of view.
Have you got what it takes to give an engaging presentation in English about your area of expertise? This article gives an overview of the most importants skills you need to stand out as an effective presenter.
