How to Get your Audience to Remember your Presentation Message
In the world of oral communication, when we talk about how easily an audience is able to remember our message, we talk about how ‘sticky’ the message is. In their book ‘Made to Stick’ by Chip and Dan Heath, they say that ‘sticky’ ideas have six elements in common: simplicity, unexpectedness, concreteness, credibility, emotions and stories. These principles conveniently form the acronym SUCCESS.
