In the world of oral communication, when we talk about how easily an audience is able to remember our message, we talk about how ‘sticky’ the message is. In their book ‘Made to Stick’ by Chip and Dan Heath, they say that ‘sticky’ ideas have six elements in common: simplicity, unexpectedness, concreteness, credibility, emotions and stories. These principles conveniently form the acronym SUCCESS.
This post discusses how important it is to have a core message to your presention and what is sometimes known as your ‘Big Idea’. To make your big idea impactful, make sure it contains your perspective on the topic and what is at stake if the audience don’t take your idea on board.