Do you know your audience’s WIFM?
There are a number of irrefutable truths related to presenting and public speaking. Here I speak about how the truth the every member of the audience are on the radio station “WIFM”, meaning they are constantly asking themselves “What’s in It For Me”
WIFM is a very important acronym that should always be at the forefront of your mind when you create and deliver your presentation.
To really engage an audience you need to beanswering their WIFM, meaning that every point in your presentation should be aimed at giving them information that they need and are interested in.
For more details, check out the video…