Over the years, I’ve noticed that many of my clients unintentionally weaken their message, not because they lack ideas, but because of the little phrases they use to introduce them.
These phrases sound polite, humble or cautious, but they create exactly the wrong impression: that you’re unsure, apologetic, or lacking authority. And that’s the opposite of how you want to come across – confident, clear and with conviction.
Here are 3 phrases I often hear in coaching sessions from clients and why they’re worth replacing:
1) “I’m going to try to explain…”
This one usually comes with good intentions; the speaker doesn’t want to sound arrogant or assume too much. But it actually sets the wrong tone.
What it signals: “This is probably going to be confusing, even I’m not sure I can explain it!”
Better: “Let me explain…” or “Here’s a quick breakdown…”
Say it like you mean it. If you’re going to explain, own it.
2) “Sorry for my English level”
Please don’t ever say this. I understand, perhaps you feel a little insecure because English isn’t your first language. But when you apologise for it, you start from a position of weakness.
What it signals: “I’m not confident, don’t expect too much from me.”
Better: Say nothing at all.
Unless your grammar mistakes are going to cause an international incident (they won’t), your ideas matter more than perfect syntax. Your message is what counts.
3) “Does that make sense?” (said too often)
This one is subtle. Checking for understanding is good, but if you end every sentence with “Does that make sense?” it can sound like you’re not sure it does.
What it signals: “I’m not confident in how I’m explaining things.”
Better: Try “Is that clear?” or “Any thoughts or questions so far?”
Ask for engagement, not reassurance.
I was inspired to write this post by a peer of mine, Mark Robinson. In his book ‘Presenting Made Easy’, he has a little section titled ‘Remove Dead Phrases’. Here are Mark’s list of ‘dead phrases’ with the ‘weak’ words highlighted:
- “I want to tell you a little bit about…”
- “I hope I’ve given you enough information.”
- “Sorry, I haven’t had much time to prepare.”
All of them shrink your message and your presence.
If you’re giving a presentation, especially in English as a second language, your words matter more than you think. Choose ones that carry your message, not ones that apologise for it.
On a final note, if you recognise yourself in any of these, don’t feel bad about it! Awareness is the first step to changing the habit and to becoming a smoother speaker.
