
Video: You have 45 seconds to convince the audience you’re worth listening to
Presentation Truth # 4 is about making an impact on the audience at the beginning of your presentation.

Presentation Truth # 4 is about making an impact on the audience at the beginning of your presentation.

Make sure you tune into your audience’s radio station ‘WIFM’. WIFM stands for ‘What’s In It For Me’ and is the question that every audience member wants an answer to as they listen to your presentation.

Have you got what it takes to give an engaging presentation in English about your area of expertise? This article gives an overview of the most importants skills you need to stand out as an effective presenter.

In the world of oral communication, when we talk about how easily an audience is able to remember our message, we talk about how ‘sticky’ the message is. In their book ‘Made to Stick’ by Chip and Dan Heath, they say that ‘sticky’ ideas have six elements in common: simplicity, unexpectedness, concreteness, credibility, emotions and stories. These principles conveniently form the acronym SUCCESS.

One of the biggest fears that some of my clients have when it comes to presenting is having and getting through a brain freeze. Here are some tips on how to avoid getting blocked.

The biggest mistake when presenting… is to assume the audience is automatically interested in your topic. Sometimes it’s hard to distance ourselves from a subject

Have you ever sat through a presentation that seemed to be going nowhere? You knew what the topic of the presentation was, but you had

Many business presentations are incredibly boring due to the fact that there is a great dependance on PowerPoint slides. This article argues for a change in this approach and advocates presentations where the focus is more on the speaker and the originality of their message.

This article highlights some aspects of presenting and public speaking that you need to know if you want to present confidently and keep your audience engaged.

One of the golden rules of presenting and public speaking is to research your audience well. But even when we know the audience are related to our topic, we cannot guarantee they will be interested. Make sure you TELL the audience why they should listen to you.
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